About Luke davies
At all started in 2015 when…
I graduated as a Chiropractor in Wales and moved to London. I very quickly saw myself in the Fisherman fable. Which goes like this:
An American businessman took a vacation to a small coastal Mexican fishing village on doctors orders. Unable to sleep after an urgent phone call from the office the first morning, he walked out to the pier to clear his head. A small boat with just one fisherman had docked, and inside the boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.
"How long did it take you to catch them?" the American asked.
"Only a little while" the Mexican replied in surprisingly good English.
"Why don't you stay out longer and catch more fish?" the American then asked.
"I have enough to support my family and give a few to friends," the Mexican said as he unloaded them into a basket.
"But....What do you do with the rest of your time ?"
The Mexican looked up and smiled. "I sleep late, fish a little, play with my children, take a siesta with my wife, Julia, and stroll into the village each evening, where I sip wine and play guitar with my amigos, I have a full and busy life, señor."
The American laughed and stood tall. "Sir, I'm a Harvard M.B.A and can help you. You should spend more time fishing, and with the proceeds, buy a bigger boat. In no time, you could buy several boats with the increased haul. Eventually you would have a fleet of fishing boats."
He continued, "Instead of selling your catch to a middleman, you would sell directly to the consumers, eventually opening your own cannery. You would control the product, processing, and distribution. You would have to leave this small coastal fishing village, of course, and move to Mexico City, then to Los Angeles, and eventually New York City, where you would run your expanding enterprise with proper management.
The Mexican fisherman asked, "But, señor, how long will all this take?"
To which the American replied, "15-20 years, 25 tops."
"But what then, señor?"
The American laughed and said, "That's the best part. When the time is right, you would announce an IPO and sell your company stock to the public and become very rich. You would make millions."
"Millions, señor? Then what?"
"Then you would retire and move to a small coastal fishing village, where you would sleep late, fish a little, play with your kids, take a siesta with your wife, Julia, and stroll into the village in the evenings where you could sip wine and play your guitar with your amigos. . . . . . . . . "
As a healthcare professional, I would find people caught in that process chasing fishing fleets, compromising their health. People generally had stopped moving, had gained weight and stopped doing the things they enjoyed and yet I was supposed to be helping them with their aches and pains.
We all want a quick fix, and to look like the images we see on Instagram, its human nature. But just looking healthy, as opposed to being healthy is a hollow pursuit, and fits seemlesly with the the metaphor of chasing fishing fleets.
The more I studied what it means to be healthy, the more research I read, the more I gravitated towards a holistic approach to healthy living and emulating the people in the world who live longest.
These people have intuitively struck a balance between physical fitness, psychological wellbeing and social status. They have a very general approach to their wellbeing.
I am inspired by these people to be a better ‘generalist’, never missing an opportunity to learn new skills.
It turns out, that exercise and movement is as close to a silver bullet for health as anything we have. The real challenge appears to be encouraging people to stick with exercise in the long term, so it seems important that the activity is fun, and one step further….social.
And I find myself speaking more and more about it.
So I came home to Wales, Back to my Roots and started an approach to healthcare that I could believe in, B2R.
Individualised, evidence based musculoskeletal rehabilitation and lifestyle programming.
Learning from specialists, to help create better generalists.
Luke R. Davies,